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A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology PDF




by Cassandra Olumese : A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology

ISBN : #3848436086 | Date : 2012-06-22

Description :

PDF-4493a | Independent businesses in today’s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for su… A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology


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[Pub.52VSY] A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology PDF | by Cassandra Olumese


A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology by by Cassandra Olumese

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Content Marketing Praxis Praxisbeispiele B2C Unternehmen PDF D64ec3675

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Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF




by Claudia Hilker : Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)

ISBN : #3658138823 | Date : 2017-04-11

Description :

PDF-0d39c | Dieses Fachbuch zeigt  konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktan… Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)


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[Pub.99GUP] Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF | by Claudia Hilker


Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) by by Claudia Hilker

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Postcolonial Theory Organizational Analysis Engagement PDF B04a2e540

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Postcolonial Theory and Organizational Analysis: A Critical Engagement PDF




by Anshuman Prasad : Postcolonial Theory and Organizational Analysis: A Critical Engagement

ISBN : #0312294050 | Date : 2003-05-19

Description :

PDF-76aa4 | This book takes up a question that has rarely been raised in the field of management: ‘Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?’ Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial e… Postcolonial Theory and Organizational Analysis: A Critical Engagement


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[Pub.33NeZ] Postcolonial Theory and Organizational Analysis: A Critical Engagement PDF | by Anshuman Prasad


Postcolonial Theory and Organizational Analysis: A Critical Engagement by by Anshuman Prasad

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Strategies Tools Corporate Blogging John PDF 7b3539d44

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by John Cass : Strategies and Tools for Corporate Blogging

ISBN : #075068416X | Date : 2007-04-18

Description :

PDF-6a8a4 | If advertising and public relations were the best ways to connect with a company’s audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the … Strategies and Tools for Corporate Blogging


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[Pub.82WdY] Strategies and Tools for Corporate Blogging PDF | by John Cass


Strategies and Tools for Corporate Blogging by by John Cass

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Compliance Business Its Customers Competitive PDF 357aed37a

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The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers PDF




by E. Kasabov : The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers

ISBN : #0230284191 | Date : 2012-10-22

Description :

PDF-dd020 | The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience…. The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers


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[Pub.84hUG] The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers PDF | by E. Kasabov


The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers by by E. Kasabov

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Intuitive Customer Imperatives Moving Experience PDF 2b7f0c021

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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level PDF




by Colin Shaw : The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

ISBN : #1137534281 | Date : 2016-10-01

Description :

PDF-2f58d | Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences…. The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level


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[Pub.28IAd] The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level PDF | by Colin Shaw


The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level by by Colin Shaw

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Valuation Intangible Assets Exploration Entrepreneurship PDF Ff099a483

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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) PDF




by Philipp Sandner : The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)

ISBN : #3834917745 | Date : 2009-10-08

Description :

PDF-f9273 | Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from … The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)


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[Pub.06Qua] The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) PDF | by Philipp Sandner


The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) by by Philipp Sandner

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Social Customer Experience Customers Through PDF A4f5367e7

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Social Customer Experience: Engage and Retain Customers through Social Media PDF




by Dave Evans : Social Customer Experience: Engage and Retain Customers through Social Media

ISBN : #1118826108 | Date : 2014-04-21

Description :

PDF-77e92 | Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global … Social Customer Experience: Engage and Retain Customers through Social Media


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[Pub.72JQV] Social Customer Experience: Engage and Retain Customers through Social Media PDF | by Dave Evans


Social Customer Experience: Engage and Retain Customers through Social Media by by Dave Evans

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Cloud Surfing Innovation Success Century PDF 0d4ca3432

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Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century) PDF




by Tom Koulopoulos : Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century)

ISBN : #1937134091 | Date : 2012-06-18

Description :

PDF-1dae2 | When people hear “the Cloud,” they think of cloud computing, just a sliver of what the Cloud is today. The Cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The Cloud is the first megatrend of the twenty-first century, one that … Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century)


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[Pub.63wHa] Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century) PDF | by Tom Koulopoulos


Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century) by by Tom Koulopoulos

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Businessplan Markterfolg GeschA4ftskonzepts Betriebswirtschaftliche UnternehmensfBChrung PDF 49cdfd2e6

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Businessplan und Markterfolg eines Geschäftskonzepts (Betriebswirtschaftliche Forschung zur Unternehmensführung) (German Edition) PDF




by Philipp Willer : Businessplan und Markterfolg eines Geschäftskonzepts (Betriebswirtschaftliche Forschung zur Unternehmensführung) (German Edition)

ISBN : #3835006541 | Date : 2007-06-26

Description :

PDF-d6b06 | Philipp Willer entwickelt ein Messkonzept für die Qualität von Businessplänen. Dieses überprüft er anhand einer Stichprobe von 50 Businessplänen. Er analysiert, ob ein Zusammenhang zwischen der Qualität des Businessplans und dem Erfolg bzw. Misserfolg der zugrunde liegenden Geschäftsidee besteht. Die Ergebnisse seiner Untersuchung bestätigen diesen Zusammenhang, wobei die Vollständigkeit… Businessplan und Markterfolg eines Geschäftskonzepts (Betriebswirtschaftliche Forschung zur Unternehmensführung) (German Edition)


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[Pub.66URO] Businessplan und Markterfolg eines Geschäftskonzepts (Betriebswirtschaftliche Forschung zur Unternehmensführung) (German Edition) PDF | by Philipp Willer


Businessplan und Markterfolg eines Geschäftskonzepts (Betriebswirtschaftliche Forschung zur Unternehmensführung) (German Edition) by by Philipp Willer

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Kundenzufriedenheit Kundenbindung InvestitionsgBCterbereich Ermittlung Einflussfaktoren PDF 3c2826398

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Kundenzufriedenheit und Kundenbindung im Investitionsgüterbereich: Ermittlung zentraler Einflussfaktoren (German Edition) PDF




by Fabian Festge : Kundenzufriedenheit und Kundenbindung im Investitionsgüterbereich: Ermittlung zentraler Einflussfaktoren (German Edition)

ISBN : #3835003984 | Date : 2006-08-25

Description :

PDF-5b0fa | Fabian Festge entwickelt ein Instrumentarium zur Messung der Kundenzufriedenheit im Investitionsgüterbereich am Beispiel von Sondermaschinen- und Anlagengeschäften. Die geschätzten PLS-Modelle zeigen, dass nur wenige Faktoren einen signifikanten Einfluss auf Kundenzufriedenzeit und -bindung ausüben, woraus sich wichtige Implikationen für die Unternehmenspraxis ergeben…. Kundenzufriedenheit und Kundenbindung im Investitionsgüterbereich: Ermittlung zentraler Einflussfaktoren (German Edition)


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[Pub.42bJf] Kundenzufriedenheit und Kundenbindung im Investitionsgüterbereich: Ermittlung zentraler Einflussfaktoren (German Edition) PDF | by Fabian Festge


Kundenzufriedenheit und Kundenbindung im Investitionsgüterbereich: Ermittlung zentraler Einflussfaktoren (German Edition) by by Fabian Festge

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Plan Conduct Effective Meetings Professional PDF 00c154cd4

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Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) PDF




by Barbara Streibel : Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)

ISBN : #0071498311 | Date : 2007-08-15

Description :

PDF-ac5b2 | RUN BUSINESS MEETINGS THAT ARE FOCUSED, PRODUCTIVE, AND BENEFICIAL TO YOUR ORGANIZATION In business, meetings are necessary but not always efficient. But by using the principles in Plan and Conduct Effective Meetings, you’ll discover 24 easy-to-implement techniques geared to make your meetings more productive than ever before. This step-by-step guide goes straight to the heart of meetin… Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)


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[Pub.27Avr] Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) PDF | by Barbara Streibel


Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) by by Barbara Streibel

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Multimedia Web Patrick M Dillon PDF 36e0ad142

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Multimedia and the Web from A to Z: 2nd Edition PDF




by Patrick M. Dillon : Multimedia and the Web from A to Z: 2nd Edition

ISBN : #1573561320 | Date : 1998-09-02

Description :

PDF-0448e | As technology changes rapidly, new words and phrases are being introduced into our vocabulary, many with Net or Web affixed to them. The convergence of the media industries often brings with it a clash of professional vocabularies. Over time, some terms remain stable while others seem to disappear or transform their meaning. Multimedia and the Web from A-Z is a comprehensive dictionary aimed at st… Multimedia and the Web from A to Z: 2nd Edition


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[Pub.11FCb] Multimedia and the Web from A to Z: 2nd Edition PDF | by Patrick M. Dillon


Multimedia and the Web from A to Z: 2nd Edition by by Patrick M. Dillon

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Forum Markenforschung Tagungsband Internationalen DERMARKENTAG2014 PDF 317c86e42

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Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition) PDF




: Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition)

ISBN : #3658100540 | Date : 2015-06-12

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PDF-d14d6 | Der Sammelband präsentiert die Vorträge von Wissenschaftlern und Praktikern, die an der 5. Konferenz DERMARKENTAG2014 teilgenommen haben und mit ihren Beiträgen Denkanstöße für die Markenforschung und Markenarbeit liefern. Die Veranstaltung steht für innovative Markenforschung sowie eine hohe Qualität der Inhalte; sie bietet eine Plattform für den Austausch zwischen Praxis und Wissenschaf… Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition)


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Cases Worldwide Commerce Theory Action PDF 94348a573

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Cases on Worldwide E-Commerce: Theory in Action PDF




by Mahesh S. Raisinghani : Cases on Worldwide E-Commerce: Theory in Action

ISBN : #1930708270 | Date : 2001-07-01

Description :

PDF-07ff1 | ###############################################################################################################################################################################################################################################################… Cases on Worldwide E-Commerce: Theory in Action


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[Pub.57lGR] Cases on Worldwide E-Commerce: Theory in Action PDF | by Mahesh S. Raisinghani


Cases on Worldwide E-Commerce: Theory in Action by by Mahesh S. Raisinghani

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