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by Peter Raulerson : Building Routes to Customers: Proven Strategies for Profitable Growth

ISBN : #0387799508 | Date : 2009-02-06

Description :

PDF-7be0f | Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the auth… Building Routes to Customers: Proven Strategies for Profitable Growth


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Building Routes to Customers: Proven Strategies for Profitable Growth by by Peter Raulerson

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Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition) PDF




by Isabelle Thilo : Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition)

ISBN : #3658164476 | Date : 2016-11-08

Description :

PDF-6efd1 | Auf Basis theoretischer und empirischer Analysen entwickelt Isabelle Thilo ein internes Markenführungsmodell für Destinationen. Im Rahmen ihrer Untersuchung analysiert sie die Einflussfaktoren der relevanten Zielgrößen sowie die Fragestellung, wie sich die Forderung nach Identifikation der internen Anspruchsgruppen, z. B. aus Hotellerie und Gastronomie, mit der Marke und der Umsetzung in marke… Identitätsorientierte Markenführung im Tourismus: Entwicklung eines internen Markenführungsmodells für Destinationen (German Edition)


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by Niraj Dawar : Tilt: Shifting Your Strategy from Products to Customers

ISBN : #1422187179 | Date : 2013-11-05

Description :

PDF-07479 | Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, … Tilt: Shifting Your Strategy from Products to Customers


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Customer Relationship Management Concept Strategy PDF C836bfc94

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by V. Kumar : Customer Relationship Management: Concept, Strategy, and Tools

ISBN : #364220130X | Date : 2012-10-21

Description :

PDF-17284 | Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the mo… Customer Relationship Management: Concept, Strategy, and Tools


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Customer Relationship Management: Concept, Strategy, and Tools by by V. Kumar

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: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

Description :

PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Contemporary Issues Social Media Marketing PDF E0374c352

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Contemporary Issues in Social Media Marketing PDF




: Contemporary Issues in Social Media Marketing

ISBN : #1138679186 | Date : 2017-07-26

Description :

PDF-b64cf | In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applicati… Contemporary Issues in Social Media Marketing


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Why Innovation Fails Lessons Business PDF 969074e2e

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by Carl Franklin : Why Innovation Fails: Hard Won Lessons for Business

ISBN : #1904298087 | Date : 2003-07-25

Description :

PDF-6c212 | Just because it’s a great idea doesn’t mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software…. Why Innovation Fails: Hard Won Lessons for Business


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[Pub.37mgu] Why Innovation Fails: Hard Won Lessons for Business PDF | by Carl Franklin


Why Innovation Fails: Hard Won Lessons for Business by by Carl Franklin

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Into River Situated Cognition Changing PDF 06e08086f

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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever PDF




by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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Post TV Piracy Cord Cutting Future Television PDF B2091f8c1

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by Michael Strangelove : Post-TV: Piracy, Cord-Cutting, and the Future of Television

ISBN : #1442614528 | Date : 2015-03-24

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PDF-2df3a | In the late 2000s, television no longer referred to an object to be watched; it had transformed into content to be streamed, downloaded, and shared. Tens of millions of viewers have “cut the cord,” abandoned cable television, tuned into online services like Netflix, Hulu, and YouTube, and also watch pirated movies and programmes at an unprecedented rate. The idea that the Internet will devasta… Post-TV: Piracy, Cord-Cutting, and the Future of Television


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Post-TV: Piracy, Cord-Cutting, and the Future of Television by by Michael Strangelove

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Future Pricing Airline Inspired Revolution PDF A4cdd3262

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by E. Boyd : The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution

ISBN : #0230600190 | Date : 2007-11-07

Description :

PDF-560d4 | A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing…. The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution


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Principles Forecasting Researchers Practitioners International PDF 070de3074

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Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science) PDF




: Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)

ISBN : #0792374010 | Date : 2002-01-31

Description :

PDF-b8410 | Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify … Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)


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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online PDF




by Warren Whitlock : Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

ISBN : #1934275077 | Date : 2008-10-15

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PDF-50d3d | NO RULES The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters w… Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online


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Open Data Now Investing Innovation PDF 0996504e9

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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books) PDF




by Joel Gurin : Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)

ISBN : #0071829776 | Date : 2014-01-07

Description :

PDF-d7a6c | What happens when Big Data is made open to YOU? Discover how Open Data can benefit you, your business, and your brand “Open Data Now is an instant classic―essential reading.” –Daniel Goleman, author of Emotional Intelligence and Focus What is Open Data? Open Data is the world’s greatest free resource–unprecedented access to thousands of databases–and it is one of the most revolutionar… Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)


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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books) by by Joel Gurin

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Nachhaltigkeit Unternehmenskommunikation Bedeutung Charakteristika Herausforderungen PDF 5fb57069c

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Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen (German Edition) PDF




by Florian Brugger : Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen (German Edition)

ISBN : #3834924377 | Date : 2010-07-15

Description :

PDF-9be57 | Florian Brugger untersucht, wie Unternehmen ihr Nachhaltigkeitsengagement kommunizieren können, um den Unternehmenserfolg zu steigern. Dafür betrachtet er die unternehmerische Kommunikation aus der Perspektive der Nachhaltigkeit, aus der Unternehmensperspektive sowie aus kommunikationswissenschaftlicher Perspektive…. Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen (German Edition)


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[Pub.44Tpl] Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen (German Edition) PDF | by Florian Brugger


Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen (German Edition) by by Florian Brugger

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Customer Visits: Building a Better Market Focus PDF




by Edward F. McQuarrie : Customer Visits: Building a Better Market Focus

ISBN : #0765622254 | Date : 2008-04-17

Description :

PDF-75678 | Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Ed… Customer Visits: Building a Better Market Focus


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[Pub.59Mmu] Customer Visits: Building a Better Market Focus PDF | by Edward F. McQuarrie


Customer Visits: Building a Better Market Focus by by Edward F. McQuarrie

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